Virgin Media is believed to be in the process of rethinking its marketing strategies in order to reach a wider audience and to encourage more people to look at its high speed fibre optic broadband deals rather than focusing on BT broadband options instead.

Advertising industry experts at Marketing Week revealed that Virgin Media has talked to the firms that run its many different campaigns and has challenged them to create a new selection of marketing options in order to bolster the public profile of cable broadband.

Broadening the appeal of broadband and making people more aware of the differences between ADSL and cable connections is a sensible idea, particularly now that BT is offering its own Infinity service, which some might assume is essentially the same as the Virgin Media offering, although this is not, in fact, the case.

Along with new ad campaigns, Virgin Media is also likely to overhaul its current line up of broadband deals, although how it will go about this remains unknown. It could well choose to focus on bringing 50Mbps deals down in price, making them more attractive to a wider audience, as the benefits of high download speeds and more consistent connections are key that Virgin Media is slightly underplaying compared to its rivals.

Virgin Media continues to innovate in its offering of broadband bundles that include home phone, digital TV and even mobile service provision along with cable connectivity. Perhaps it will focus on communicating just how convenient this type of bundle offering can be, particularly if value for money is of greater concern than download speeds and monthly data allowances to consumers.

Simple Broadband’s Simon Gerrard said “Virgin Media has always created some interesting advertisements, but perhaps it should take a leaf from Virgin Airlines and follow the classic mantra of ’sex sells’ to drag consumers away from BT broadband options.”