Increased competition from alternative broadband providers has triggered BT to jump on the bundle-deal bandwagon. The telecoms giant will be offering new customers the chance to sign up to several of its home broadband and landline phone packages with the incentive of 3 months free. This is in response to the widespread market acceptance of similar deals from providers such as Virgin Mobile. Virgin recently offered customers 2 months free service and it seems that BT is determined to go one better in its attempt to win back previous subscribers.
BT will be offering the deal in partnership with its Starter home broadband package, which integrates the home phone service with inclusive weekend calls to UK landline numbers and a subscription to the BT Vision digital TV service. Customers will be provided with free equipment including the BT home hub, as well as free internet security software.
It is expected that the extended BT broadband options which fall under the terms of this offer will not be available for too long. As such, consumers are being encouraged to sign up before Christmas if they wish to make the most of the limited time offer. In line with common industry practice, the multiple services included in this package require a minimum contractual term of 18 months and there is line rental to pay on top of the monthly package price.
Incentives such as reduced monthly costs, as well as the lure of bundle deals, have significantly changed the way in which broadband has been marketed and sold in recent months. BT broadband options which include broadband, home phone and digital TV in a single monthly package offer the consumer potentially significant savings whilst giving BT more control over multiple services. The added convenience of having to deal with a single provider when issues arise is another key selling point of home broadband bundles.
