The changes that are currently afoot in the home broadband market are set to alter the face of the industry as we know it. Whilst it appears that landline customers are going to experience a rise in the cost of their services, people who opt for bundle deals will be getting a better price for their connections.

Starting in April, BT is altering the definitions of off-peak for its inclusive call package users, moving the start time in the evenings from 6pm to 7pm. However, according to a report from Simplydigital.co.uk there is a chance that BT broadband deals will be getting cheaper after O2 launches its own home broadband and phone service bundle, undercutting rivals on price.

O2 is going to combine the price of line rental and broadband into a one-off payment that will cost customers £17 each month on a 12 month contract. Considering that Virgin Media is putting up the cost of its line rental, people who had given up on ADSL broadband and moved to cable could well be switching back to save cash.

Not every consumer will be looking for value above all else in their home broadband packages and speed has recently proven to be an increasingly important factor as fibre optic broadband connections become more widely available.

In 2010 it seems as if there is a push within the telecoms industry to encourage consumers to put all of their eggs into one basket and sign on for multiple services from the same firm. Since the majority of broadband customers also require home phone and digital television in some form, it makes sense to save money and commit to a package.

Simple Broadband’s Communications Manager Simon Gerrard said “It is advisable to save money by opting for BT broadband deals with multiple services bundled together, although price comparison is more important than ever.”